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The trick to not looking like an untimely Christmas tree or an Oscar statuette is to keep the rest of your look simple as she did, paring it with simple shoes and her hair swept up.
That’s because they’re built on the same interactions that make our consumer products so engaging.
Significantly shortened versions of the text were used in two television commercials, known as "Crazy Ones", directed by Chiat\Day's Jennifer Golub who also shared the art director credit with Jessica Schulman Edelstein and Yvonne Smith.
According to Jobs’s biography, two versions were created before it first aired: one with a voiceover by Richard Dreyfuss and one featuring a voiceover by Steve Jobs.
Many anti-smoking ads in the past are rather gruesome with rotten body parts that terrified people.
Those messages are straight forward in showing the final consequences if continue to smoke.